As you are interested in internet marketing and making your internet business as profitable as possible then you must take a look at your landing page and what makes it work. This landing page is the most important aspect of your online business opportunity and will make the difference between you succeeding and failing. Utilising tried and test online marketing techniques should be at the forefront of your campaign and by using these techniques you will boost your online conversions and internet business opportunities.
When a web user clicks on your web link from a paid or organic search listing they should be directed straight to your landing page. This landing page should include some fundamental things in order to increase your chances of that user converting. An internet business should continually be adapting to new marketing and online techniques and a landing page is no different, utilising new media will keep the web user interested and increase their likelihood of converting through your holding page. We will now look at the last few online marketing techniques that should be incorporated into your landing page in order for your internet business opportunities to grow.
- Offer a free promotion, if you have a product or service that you can offer for free in exchange for the web users email address or name then this is the best way to generate a mailing list. A lot of internet marketers use this technique to generate their email list and grow their online business opportunity. If the landing page is actually selling your product then add bonuses if they buy it, by maybe offering additional products for half price. The more your offer the web visitor at your price level then the more value your create for them and your online business.
- Time limit and limited offers, create a sense of urgency for the product or service with an offer for a short time period. Another option is to only give the product to the first few registrants. Both of these techniques have been used successfully to generate internet business opportunities and to convert visitors into cash. These techniques create an urgency for the visitor and encourages them to buy at this point in case they miss the offer. Through research and testing you will be able to identify these time frames and what best works for your web visitors and your internet business.
- Payment options, the landing page should offer multiple ways in which to purchase your product. Many marketers only offer one way, but times are changing and visitors have their preferred way of buying online so offering what the web visitors need is your responsibility as an online marketer and to make your online business opportunity work. You must offer the web visitor multiple options like credit/debit card payments, bank transfer and PayPal.
- Testing, you may have set up an internet business, and landing page, and it may be doing ok, there is always room for improvement and this is through testing your landing page. Testing an tweaking your landing pages is the only way in which the internet business opportunities will grow and tell you what your web visitors are doing. It will teach you trends in the market, whether it be location, age demographic or seasonal.
Producing a great landing page is essential to your internet business and online marketing. Set up a basic page and test it until you get the visitors converting, it can take time, so don’t give up because there is a huge amount of money to be made online.